What is a design? A design refers to the features of shape, configuration, pattern or ornamentation which gives a product a unique appearance, and must be new and distinctive. Design registration is intended to protect designs which have an industrial or commercial use. A registered design is legally enforceable and gives you the owner, exclusive rights to commercially use it, licence or sell it. Before you apply Before you apply, you’ll need to decide if registering a design is appropriate for your product, where you want to register it and what’s involved in the application process. About designs – benefits of a registered design The application process – how to register a design Search for a design – search the Australian Designs Database (ADDS) Apply for a design – information to help you apply for a design Renew your design – information to help you renew your design